Reflection #3 – Aesthetics, The car door scenario

Posted: April 14, 2010 in Digital Photography, Photography, Reflection

Recently, I took the plunge and have now embarked on the voyage of the DSLR (Digital Single Lens Reflex). I have previously posted a reflection on the difference and impact of digital technologies on photography and imaging so this reflection is not a posting of the same content. The purpose of this blog post is to reflect upon the decision making process I went through to choose a new DSLR camera.

So where did I start? The first initial question was do I stay true and loyal to the brand for which I had small collection of SLR equipment or do I open up my range of choices by disregarding this. After much research and thought I chose to open my selection as the newest of my gear was from the early 1990’s and though the lenses I had were great they were limited in regards to their ability and the new APS-C DSLR sensors. Now the hard yards started. Being fussy and one to over-research the smallest of details I set about organising to borrow different digital cameras of different brands from friends. I thought that by trying them out I would get a better idea of what I liked about the different brands and what I wanted in my dream DLSR. As it turned out what I wanted was simple. A camera that felt robust and well built, that captured light well in all the environments I like to shoot (including low light situations) and that gave that general, all-round warm and fuzzy aesthetic.

Of the camera’s I tried and tested some were too noisy, some felt too light and poorly built, some had limited control over the images colour, some had limited access to different lenses and others just didn’t feel right to me.

But what you’re thinking does what I have written so far have to do with the car door effect? The answer is that our choices often lie in the aesthetic of the product. For example in a car yard, two cars, same price are for sale. One of them is well built and has doors that feel solid when you shut them and the other looks cheaper and feels light and tinny. Which one usually sells first? The one that gives the greater aesthetic response is the answer. This is where it got to with me and my camera choice. I quickly narrowed it down to two choices of similar price and I chose the one that best suited my needs, which felt better in my hands, was quieter in operation and had the better sound as the shutter worked.


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